Creating and developing outstanding teleseminar content is only one step to success with your event. To stop there is to stop short of the greatest result. It’s one thing to develop the topic and outline for a teleseminar, it’s something completely different to get people on the call.
The solution? Marketing, marketing, marketing. Don’t do like most and fall short of reaching the most people who are the best fit for your information. Those men and women who want to hear what you have to say.
Three very effective ways to market are affiliate partnerships, solo messages to your opt in subscribers and social network marketing.
Affiliate marketing
In theory having an affiliate market your teleseminar is a great way to reach potential buyers, but on average, 95% or more will do nothing at all. It’s true. The majority of affiliates don’t do a darned thing.
Rather than focus on the 95% who are not going to promote your events put your efforts into the 3 – 5% who will. A more personal approach with your active affiliates is a much better choice than blanket messages to all your affiliates.
In some cases you may want to have “private” affiliate involvement. What this simply means is you privately invite a select group of people to promote your teleseminars. Give them what they need to make promotions as simple as possible; articles, solo messages, tweets, etc. Not all will use them but you are giving them something to work with nonetheless.
Solo messages
In order for this strategy to be effective you need to put effort into building your opt in list. In the past emailing your list about an event was the holy grail of online marketing. Now it is a piece of the puzzle; albeit a very important piece.
To make this work as well as possible be consistent in building your opt in list; create ongoing value to your subscribers and don’t over market to them.
Social networks
One size does not fit all with social networks. Some will work better than others. It’s all based on who your market is and what you are offering.
Be sure to focus on the social aspect of this type of marketing. In other words, build relationships rather than marketing to your social network connections all the time.
Individually each of these methods can work. The combination of the three can give amazing results. The longer you do this the easier it gets.